I Created Laserthread For President Obama

I created Laserthread for President Obama so he could hold private meetings with all 200 countries in the United Nations at once, without worrying about who heard what.

How is that possible?

Laserthread combines your friends from various social networks, and, crucially, maintains all of their relationships.

So everybody in the United Nations can see posts from President Obama, and he can see posts from them, and they can all, only see posts from those with whom they are allied.

That’s why it’s called Laserthread.

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I Created Laserthread For My Friend Stuck In An Elevator

My friend got stuck in an elevator. He sent tweets and Facebook posts for hours, but nobody offered to help. It’s not that he didn’t have any friends, it’s that he was depending on traditional social networks.

That’s what’s wrong with old fashioned networks: they ain’t live. Nobody’s even paying attention. It’s the difference between a live meeting and a physical bulletin board.

Facebook scrambles our posts so you’re hard-pressed to find your own posts; no wonder his friends couldn’t see his posts. Is that even legal?

Twitter is not designed for conversation at all, in terms of social networks theoretically and interface design.

My friend is a high end Aussie engineer, and he used some words I’d never heard before to describe how he felt about Facebook and Twitter executives.

So I created Laserthread for him. And for all of you, who need to blast through the limits of traditional networks for some live, tactical, cross network chat.

Who’s with me?

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How Laserthread Became The World’s Biggest Social Network Overnight

laserthread friendsBy forgetting about Social.

It’s about Experience. When I think of the best times I’ve had, I’ve been in the grip of life.

So I created Laserthread to help you really do things, not stay at home and post to a social archive.

If I’ve had any success at all, you will forget about social, about me, about the app, the brand, the Web…




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Google Blocks Startup Search Engine From Its App Store [warning: adult image]

Google has blocked my search engine ESPforMe from its app store.

The reason seems to be a ‘content violation’. Since every search engine can find objectionable content, it looks like there will not be any competitor search engines in its app store.

Unless you can afford an army of censors. That would mean the small innovators are locked out of competition.

Gosh, what a coincidence!

Esp since Google is the biggest purveyor of smut in history. Apparently they only apply the ‘China Standard’ to its competitors.

They actually do own the Internet.

Or maybe I’ve been too outspoken on Google’s dominance for my own good?



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What’s wrong with social networks? They’re archives.

So my friend gets locked in an elevator. Adds a post to facebook asking for help. No reply. He waits a couple hours until an elevator repairman gets him out.

This is a  case study in what’s wrong with traditional social networks. They are not social networks at all – they’re archives. Amazing that the core use case above is entirely missed.

Using laserthread tactical controls including geofence, elasticnet, and livewire, my friend would have found help immediately.

Instead, his social network fell flat on its facebook.

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BooleanGrid – Spooky action

I began the design of BooleanGrid with an analog model that used paper swatches to track flipped coins. I had a number of coins and tossed them repeatedly, keeping track of how often each turned up heads or tails. Of course, I realized how absurd of an undertaking it was. Neat existential moment, that.

It got pretty complicated, and I ended up tossing a lot of coins a lot of times. My hope was to put BooleanGrid to the ultimate test by seeing if it could somehow predict the future performance of tossed coins. Naturally, I lost track of a couple of the coins, which messed everything up. All I had was a bunch of pennies and scraps of paper to show for my efforts. Not feeling like too much of a cool startup founder.

Later I found the two coins that had gone missing, and discovered that BooleanGrid had precisely predicted their rate of heads vs tails percentage, even though one was almost all heads, the other almost all tails!


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Conceptual art for laserthread.com

So the concept for laserthread art riffs off of the hobo signs that LT uses to navigate.

LT is about live action. It’s not an archive like the other SNs. So I was walking around Union Square, and I thought: “What’s live right now?” And I saw people hanging out in the park, collecting money, etc. as is well known from press coverage, mostly negative.

The hobo signs were originally critical ways of communicating. And people on the street today aren’t going to fluff around on Facebook. They have urgent needs.

Social networks should be about connecting and taking action in real time. What would you do if you were on the street? Scramble, focus, take action.

LT makes it much easier to sign up, for example by using the newer Facebook routines, and in particular by providing JoinMe invites. Still, people may be surprised at getting the invites, or even dislike them.

And that’s what I encountered when I tried to take people’s pictures. Even though I offered them ten bucks, a cool transaction indeed, many did not want their picture taken. So I took photos of hands only. You do get a bit of the background, and a sense of what’s going on.

That’s kind of what SNs are about – a bit of a risk, a bit of a connection, faces in and out of view…

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Toward a new agency model

Most design agencies are artistic pretenders. People who really know art rightly scoff at the idea of advertising as art. But that doesn’t mean it can’t be.

Ideally, advertising would transcend the limits of the current practice to become art. The best possible advertising would be conceptual art. But that requires a whole new way of thinking.

Most companies today are not worthy of this approach. No serious artist would represent a company that sells nothing but boatloads of cheap baggy underwear. But if companies began reinventing themselves so that they could secure better representation, then artists would be leading the way, and everyone would benefit in so many ways.

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